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As health care organizations work to deliver member-focused solutions that prioritize early intervention, they must recognize the value of implementing hearing benefits into its preventative care framework.

While traditional preventive care focuses primarily on medical examinations and screenings, adding the right hearing benefit can significantly improve members' access to flexible health solutions and the care they need.

The outcome? Appropriate care delivered in a localized setting, improved satisfaction and better health outcomes for all. For organizations, this also translates to higher cost savings thanks to members seeking medical intervention early to reduce the development of chronic conditions and comorbidities that impact your ROI.

Why Is Hearing Important?

Our ability to communicate effectively, connect with each other, appreciate the sounds around us, and remain aware of potential hazards around us depends on our hearing. 

One explanation for this link may be that people with hearing loss tend to be more socially isolated, which in turn, is a risk factor for depression.

Another side effect of hearing loss is tinnitus (commonly known as “ringing in the ears”). Severe cases of tinnitus can disrupt a person’s life, causing or contributing to depression, increased anxiety, or suicidal thoughts. One study shows that severe tinnitus raised the risk of suicide in women by 10%. 

Are Your Members at Risk?

There's much more to healthy hearing than simply ear health. A growing body of research indicates the significant impact of untreated hearing loss on various physical and mental health aspects. The longer hearing loss is ignored, the more profound the effects become.

Social Isolation

Isolated woman

Social isolation and loneliness continue to gain attention as critically important social determinants of health (SDOH).

Studies over the years have concluded that the effects of loneliness are directly associated with a reduction in lifespan.  

Social isolation and loneliness have also been categorized as risk factors for other serious health conditions, including dementia, depression, heart attack and stroke. Apart from its health risks, social isolation also affects the global economy. For instance, it's reported that loneliness costs employers more than $154 billion a year in lost productivity due to absenteeism.

Many cases of social isolation and loneliness are rooted in hearing loss, leading to communication difficulties and, ultimately, avoidance of social situations.

Mental Health

Depressed woman

Depression costs health insurers, employers and U.S. society as a whole approximately $382.4 billion annually. Based on a review of 35 studies involving 147,148 individuals 60 years or older, researchers determined that hearing loss increases the likelihood of experiencing depression symptoms by 47%, compared to people with normal hearing.

One explanation for this link may be that people with hearing loss tend to be more socially isolated, which in turn, is a risk factor for depression.

Another side effect of hearing loss is tinnitus (commonly known as “ringing in the ears”). Severe cases of tinnitus can disrupt a person’s life, causing or contributing to depression, increased anxiety, or suicidal thoughts. One study shows that severe tinnitus raised the risk of suicide in women by 10%. 

Cognitive Function

Man with dementia

In 2024, health and long-term care costs for people living with Alzheimer’s and other dementias are projected to reach $360 billion. Hearing loss is one risk factor for dementia that has received a lot of attention in recent years.

A Johns Hopkins study found that mild hearing loss doubled a person’s dementia risk, moderate hearing loss tripled the risk, and a severe hearing impairment increased the risk five-fold. Hearing loss is the single largest modifiable risk factor for dementia

The ACHIEVE study led by researchers at the Johns Hopkins Bloomberg School of Public Health revealed that while older adults with severe hearing loss were more likely to have dementia, the likelihood of dementia was 50% lower among hearing aid users compared to non-users.

Injury Causing Falls

Senior woman fall

Did you know that falls are the leading cause of injury and injury death among adults ages 65 and over in the United States? Injury-causing falls cost the U.S. health care system an estimated $80 billion annually and Medicare shoulders 2/3 of these costs. By 2030, the financial toll for older adult falls may reach $101 billion. These staggering costs become plausible when you consider that more than 1 in 4 older adults experience a fatal or non-fatal fall each year leading to 41,000 deaths, 3.6 million emergency department visits and 1.2 million hospital stays. In fact, the NCOA reports that an older adult receives emergency room treatment for a fall every 11 seconds.

Research links hearing loss with an elevated risk of injury-causing falls. In their study of 2,017 individuals ages 40 to 69, Johns Hopkins researchers found that a 25-decibel hearing loss (classified as mild) was associated with a three-fold higher risk of falling, compared to someone with normal hearing. The chance of falling increases by 1.4 for every additional 10 decibels of hearing loss.

Conditions that Affect Healthy Hearing

Numerous studies have also found that many common health conditions and health-related decisions increase the risk of hearing loss. Most of the health conditions in this group share a common biological mechanism: directly or indirectly, they damage tiny blood vessels of the inner ear, diminishing the ability to hear.

Diabetes

Hearing loss is twice as common in people with diabetes as it is in those who don't have the disease. Research shows 54% of diabetics have some hearing loss vs. 21% of diabetics with diabetic retinopathy. Of the 113 million adults in the U.S. who have prediabetes, the rate of hearing loss is 30% higher than in those with normal blood glucose.

High Blood Pressure

High blood pressure can negatively affect hearing health. The inner ear is very sensitive to changes in blood flow, and high blood pressure can damage the small blood vessels in the inner ear, leading to hearing loss or tinnitus.

High blood pressure is also associated with an increased risk of cardiovascular disease, which can further impact hearing health due to reduced blood flow to the ears. 

Stroke

Research has shown that individuals who have experienced a stroke may be at a higher risk of developing sudden sensorineural hearing loss.

The connection between these two conditions is thought to be due to the potential damage to the auditory pathways in the brain caused by a stroke.

Chronic Kidney Disease

Other studies show that reduced kidney function is independently associated with hearing loss. The National Kidney Foundation estimates that 54% of people with moderate kidney disease have some kind of hearing loss. Therefore, it's recommended that regular testing for hearing should be included for patients with CKD.

Obesity

Studies indicate that individuals who are overweight may have a higher prevalence of hearing loss. The reasons behind this connection are not entirely clear, but it is thought that obesity may have a negative impact on the blood flow to the inner ear, leading to damage of the delicate hair cells responsible for hearing.

Obesity is often associated with other health conditions such as diabetes and cardiovascular disease, which, as mentioned earlier, are also known to be linked to hearing loss.

Oral health issues

A study conducted in Taiwan suggests that specific oral conditions, such as periodontal (gum) disease, may be associated with an increased risk of hearing loss. 

Ready to offer a better hearing benefit?

By prioritizing healthy hearing, organizations can empower their members to take a proactive approach to their overall health. Regular hearing screenings and access to hearing aids and innovative tools and solutions, like virtual screenings, enable members to address potential issues early, leading to better health outcomes and improved quality of life.

Hearing aids on table

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Amplifon Hearing Health Care is committed to helping you facilitate the implementation of these essential services, ensuring that your members have the support they need for optimal hearing health. Together, we can work towards giving your members more value and flexibility when it comes to their benefits, which in turn, improves your healthcare cost savings and ROI.

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