Amplifon has been certified as a 2024 Center of Effectiveness by BenchmarkPortal. Call centers achieve the Center of Effectiveness distinction based on best practice metrics drawn from the world’s largest database of objective and quantitative data, audited and validated by researchers from BenchmarkPortal.
BenchmarkPortal certification confirms that Amplifon satisfies various criteria for call center operations, including customer service quality, efficiency, and the ability to meet or exceed industry standards.
Why is this important for benefit plans and members?
At Amplifon, we recognize that hearing loss demands a higher level of interaction and support than other areas of health insurance. Visiting a hearing professional is not as familiar to many individuals as seeing a dentist or optical specialist. Specifically, members have a lot of questions about hearing health, their hearing benefit and what to expect at a hearing care provider appointment. They also may not be able to call for themselves due to their hearing loss.
Accordingly, the Amplifon call center team takes a highly attentive and personalized approach to each phone interaction. Consider these key metrics: 86% of calls answered in less than 30 seconds, an average wait time of only 12 seconds (vs. 72.5 seconds among health insurance plans), and a remarkably low call abandonment rate of 2.5%[1] — all well within our targets. One particularly interesting fact: We spend an average of more than 10 minutes on the phone with each member – three times longer than general health care calls.[2] Also, when receiving a call from a family member or caregiver on behalf of a member, our Patient Care Advocates follow strict protocols to ensure privacy and regulatory compliance.
During the past two years of monitoring our call center and nurture performance, we’ve documented several positive results, including a 10% increase in members scheduling an appointment with a hearing care provider; a 10% rise in appointment show rates; and a 20% increase in hearing aid purchases. Bolstering our value proposition, we support and communicate with members long after the hearing aid fitting, making sure they’re reaching their goals with consistent hearing aid use. In short, our innovative approach to the member experience helps drive above-average, yet cost-effective, utilization of an Amplifon hearing benefit.